- Brand Innovation & Communication
- Brand Strategy
- Visual Identity System
- Brand Communication
- Creative Thinking
OpenCorp is a start-up internet company aiming to build a transparent high-tech HR online platform. From naming to logo development, strategy to visual identity system, we successfully constructed the brand both verbally and visually to fulfill the founders’ vision
Challenge: Resolving the problems of a complicated and confusing HR process, OpenCorp aims to build a transparent high-tech HR online platform to address the need for efficiency and collaboration in traditional HR practices.
Brand Strategy: A robust brand strategy was crafted to address these challenges and transform the world of employment with a bold vision of ‘Connected Transparency’, outlining the values, mission, and unique benefits of OpenCorp’s HR platform. A cohesive visual identity system was established to create a captivating brand experience.
MOSO played a pivotal role in transforming OpenCorp's vision into reality by providing end-to-end brand development solutions. This encompassed naming, logo design, strategic planning.