Employer Branding
Deloitte
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Project Overview
PUBLISHED
20 January 2021
SERVICES
Branding
INDUSTRY
Consulting
SCOPE OF WORK
- WeChat Marketing
- Creative Campaign Development
- Content Creation
- Market Research and Analysis
Enhancing Deloitte China's Employer Branding
We partnered with Deloitte China to enhance their employer branding image through a comprehensive long term service package involving EVP definition, yearly framework planning, creative campaigns, internal and external communications, and content creation for their WeChat Recruitment Official Account.
Challenge: Deloitte China faced the challenge of strengthening its employer branding to attract and retain top talent in a highly competitive market.
Results: Our efforts yielded outstanding outcomes:
- Deloitte China achieved the prestigious No.1 Top Employer ranking in the field, solidifying its reputation as an employer of choice.
- The WeChat Recruitment Official Account garnered an average of over 15,000 views per post, indicating strong engagement and interest from the target audience.
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Through our continuous efforts and strategic initiatives, Deloitte China successfully elevated its employer branding image and attracted top talent to fuel its growth and success.