OUR BELIEFS

MOSO will help you define your long-term business goals while building, testing, and improving logical brand experiences and digital products. At MOSO, we pride ourselves in providing clients multi-disciplinary and cross-cultural solutions to meet the needs of carefully selected target audiences.

Strategy

Brand Positioning
Brand Messaging
Naming
Brand Big idea

Design

Logo development
Visual Identity
Advertising campaigns
IP creation
Packaging and retail design
Content production
Animation
Video editing

Experience

Motion Identity
Environmental branding
Employer branding and management
External communication campaigns
Internal Corporate communications

Brand Innovation:
United InnoMed

United InnoMed is the global leader in novel device therapies and solutions for heart failure that has obtained financing for entrepreneurship. We are responsible for the company’s 0-1 corporate brand innovation, including Corporate Brand Strategy, Brand Visual Identity, and office (3,000 square meters) environmental wall design. As a result, we have tailored an international cutting-edge medical device corporate image for the client, laying a solid foundation for the future development of the company.

Brand Innovation:
Secret of Clean

Delicate laundry cleanser client: Secret of Clean found MOSO to help them achieve Brand 0-1 creation. We helped the brand with Consumer Insights, Brand Strategy, Logo development, Product design, and Visual Identity development. The brand’s high-cold minimalist style breaks the general tonality of similar products on the market, making it stand out with a strong memorable style and competitive pricing.

Innovative Underwear for Maternity and Baby

As one of the key steps to enter the global market, we helped the brand Infansy’s transformed the traditional maternity and baby clothing business into a more interactive and compelling brand-driven category. We successfully upgraded brand guidelines that set up a solid foundation for its new product developments, branded portfolio, and new communication style guided by a more precise and focused brand positioning. This project has won the 2022 China Topdigital Innovation Award.