Branding & Strategy
- Brand Identity Development
- Conceptualization and Strategy
- Community Building
- Strategy Implementation
CLUB Moolia, an Australian sports club, embodies modern luxury with a focus on vitality. Introducing the “Energize Your World” brand and “Moolia Magic” membership strategy, evoking the thrill craved by sports car enthusiasts. This recruits members with power, technology, emotions, and adventure experiences, fostering unity.
Challenge: CLUB Moolia aimed to create a modern luxury sports club brand that embodied health and energy. They sought to provide exceptional experiences and convey the thrill sought by sports car enthusiasts.
Results: CLUB Moolia’s unique blend of power, technology, and well-designed emotions resonated with members. The club gained a passionate community, fostering a sense of belonging and excitement.
Creating CLUB Moolia's image, uniting a passionate community through our innovative concepts, ushering in a new era of modern luxury in hospitality and sports.