Elevating HiPhi’s Brand tim111333777 August 27, 2023
Captivating TV Commercial

HiPhi X

Project Overview
20 January 2021

TV Commercial


Automotive and Technology

  • Conceptualization
  • Storyboarding
  • Production
  • Post Production
Revolutionizing HiPhi's Brand through Dynamic TV Commercial

At the intersection of automotive innovation and technological advancement, HiPhi emerged as a visionary player, reshaping the landscape of future mobility. MOSO embarked on a collaborative journey with HiPhi to create a captivating TV commercial that encapsulated their pioneering ethos.

Objective: The project’s primary objective was to conceptualize and produce a TV commercial that effectively conveyed HiPhi’s fusion of traditional automotive excellence with state-of-the-art digital technologies. The challenge was to capture the essence of HiPhi’s LuxTech experience and their groundbreaking H-SOA architecture.

Outcome: The collaboration resulted in a captivating TV commercial that encapsulated HiPhi’s mission to redefine the driving experience. MOSO’s work showcased the convergence of traditional automotive heritage with futuristic technological innovation, positioning HiPhi as a trailblazer in the LuxTech realm. The commercial resonated with audiences, solidifying HiPhi’s identity as an emblem of transformative mobility.

In a landscape where innovation meets automotive excellence, MOSO's collaboration with HiPhi culminated in an outstanding TV commercial that artfully captured HiPhi's unique fusion of tradition and technology, positioning them as a trailblazer in the LuxTech driving experience.

MOSO Branding & Creative