Branding & Visual Identity
Concordia International School
Project Overview
PUBLISHED
20 January 2021
SERVICES
Branding
INDUSTRY
Education
SCOPE OF WORK
- Brand Strategy & Rebranding
- Visual Identity Design
- Event Planning & Execution
- Key Visual Creation
- Community Engagement Strategy
Enhancing Deloitte China's Employer Branding
Concordia International School aimed to refresh its brand to better reflect its mission and values. The goal was to modernize the school’s visual identity, plan impactful events, and create key visuals under the refreshed brand strategy “Nurturing Bright Futures.”
Challenges
- Legacy Brand: Updating a long-standing brand while maintaining its essence.
- Consistency: Ensuring the new identity was consistent across all platforms.
- Community Appeal: Creating a brand that resonated with students, parents, and staff.
- Rebranding and Visual Identity:
- Co-developed a modernized visual identity that honored the school’s heritage while appealing to a contemporary audience.
- Event Planning:
- Planned seasonal and themed events, engaging the school community and media, to introduce the new identity.
- Key Visual Creation:
- Created ongoing yearly key visuals and designs that embodied various themes for use across promotional materials and campus displays.
- Successful Launch: The new brand was embraced by the community, strengthening engagement.
- Unified Identity: A consistent and modern visual identity was established across all platforms.
- Increased Engagement: Rebranding events boosted participation and reinforced the school’s mission.
Partnering with Concordia International School, we crafted a revitalized brand that honors its legacy while embracing a forward-looking vision. Our approach brought together strategic design and community-centered engagement, culminating in an identity that truly resonates with students, parents, and faculty. This rebrand strengthens Concordia’s commitment to 'Nurturing Bright Futures' and positions the school for continued impact and growth in the education sector
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