Our client, Infansy’s is a technology-driven maternity brand dedicated to delivering a premium experience to mothers and babies. Their focus lies in ensuring the safety, comfort, and well-being of both mothers and infants through cutting-edge technology and the use of environmentally friendly fabrics. Infansy’s mission is to simplify pregnancy and enable women to embrace the beauty of this unique phase.

Challenges

• Define a core brand value that encompasses both product lines—maternity and baby. This will allow us to establish a unified brand positioning and slogan that seamlessly integrates both product categories.
• Organize and structure each product line category to create a tech-driven maternity and baby wear brand that emphasizes close-to-skin comfort and innovation, setting it apart from ordinary clothing brands.
• While unifying the two product lines, enhance the overall brand image and all designs. This includes a logo upgrade and the development of a comprehensive VI-Visual Identity system to refresh the brand’s image. Our ultimate goal is to capture the minds of consumers, driving future growth in sales and brand value.