The New Technology for Branding in 2023: Get Ahead of the Curve

The future of branding is changing rapidly, and business owners need to stay on top of these changes if they want to stay competitive. Here’s what you need to know about the future of branding, along with some examples of companies that are successfully employing these strategies today. What are consumers expecting from brands? 1.Continue reading “The New Technology for Branding in 2023: Get Ahead of the Curve”

Why “Made in China 2025” is not a threat to the globe? MOSO’s perspective on new Chinese Brands for future markets

Critics and the truth of “Made in China 2025” The Chinese government has launched “Made in China 2025”, a state-led industrial strategy that seeks to make China dominant in global high-tech manufacturing. The program aims to use government subsidies, mobilize state-owned enterprises, and pursue intellectual property acquisition to catch up with—and then surpass—Western technological prowess inContinue reading “Why “Made in China 2025” is not a threat to the globe? MOSO’s perspective on new Chinese Brands for future markets”

The MOSO way of working on Employer Branding

Through years of relevant work, testing, and improvement, we know that if we follow these guidelines, it will bring our clients a powerful employer brand that we have always dreamed of and an employer that candidates and employees deeply wish for. When we assist clients with the Employer Branding (EB) process, everything we do willContinue reading “The MOSO way of working on Employer Branding”

How does MOSO Branding & Creative Impact people’s lives through business

First of all, it is a great honor to introduce one of MOSO’s clients Tom CHIK, and his startup premiere coffee brand PourJar (破渣), the reason that PourJar has been particularly introduced is because of the significance, MOSO and its client PourJar have collaboratively achieved, is further beyond their everyday business. Tom CHIK is an experienced businessman from Hong Kong withContinue reading How does MOSO Branding & Creative Impact people’s lives through business

To what extent is branding important for modern companies’ business?

Today, a Brand has much more power than you have ever expected. In the contemporary era, the lower-case “b” brand, defined by Kevin Keller, is a name, term, sign, or symbol, which aims to identify and differentiate different products and services. In contrast, the upper-case “B” Brand, refers to the fact that consumers have created aContinue reading “To what extent is branding important for modern companies’ business?”

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