Today, a Brand has much more power than you have ever expected.
In the contemporary era, the lower-case “b” brand, defined by Kevin Keller, is a name, term, sign, or symbol, which aims to identify and differentiate different products and services. In contrast, the upper-case “B” Brand, refers to the fact that consumers have created a certain degree of awareness, reputation, and prominence in their perception of enterprises, products, or services.
Your brand is to represent your identity as an enterprise and how you wish to be perceived by others.
Branding increases business value
Branding is essential when trying to generate future business, and a powerfully established brand can increase a business’s value by giving the company more influence in the industry. This makes it a more attractive investment opportunity because of its stable position in the marketplace.
In China, the world’s largest market, we designated ourselves a duty to make dreams come true for those who are destined to be the motive power for china’s future. To take one of our hi-tech clients United InnoMed, for example, we helped the founder and team build the whole corporate branding project including brand strategy, brand identity, office space branding, and marketing communications. As a result, they secured two rounds of funding, and now working at a fantastic newly-designed office with 1000 square meters in shanghai, close to Disneyland.
Branding generates new customers
A good brand will not have any difficulties in drumming up referral business. Powerful branding usually means that there is a positive impression of the company among consumers. They are likely to do business with you because of the familiarity and assumed dependability of using a name that they can trust. Once a brand has been established, word of mouth will be the best and most effective advertising technique for the company.
Improve employee pride and satisfaction
When an employee works for a company with a powerful brand and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do. Working for a brand that has a good reputation and is held in high regard among the public will make working for that company more enjoyable and fulfilling.
Creates trust within the marketplace
The reputation of a brand ultimately depends on how much customers trust it. The more you trust a brand, the better your perception of it, the stronger its reputation, and the more powerful that brand itself.
So, to what extent is branding exactly important for modern companies’ business? At the tipping point of transformation of the new era, we are advancing with the times, and looking forward to creating future brands with our clients together.