实现品牌构想
助力强势品牌
莫书品牌策划中心专注于品牌构建、设计与传播；
致力于明了清晰的工作方法及沟通合作；提供 0-1 品牌构建、广告战役、企业沟通，及全方位品牌设计与传播的解决方案。
我们善于构建以品牌核心价值为中心的视觉识别系统，
统帅整个营销传播活动，使之每一次输出都演绎出品牌独特的价值、精神与追求，
确保每一份营销广告投入都为品牌作加法，为提升品牌资产作累积。
我们的理念
着眼于未来市场，莫书以国际视野与多元融合提供品牌创新与设计解决方案，以科学品牌策略统筹多方位品牌构建与输出，与客户共同打造与维护具有鲜明核心价值与个性、丰富情感联想、高记忆度、高溢价能力、和高价值感的未来强势品牌。
我们的专长
品牌策略
品牌定位
品牌信息
品牌命名
品牌大创意
品牌设计
标志设计
视觉识别系统
广告战役
IP形象/吉祥物
包装与零售设计
内容输出与设计
动画创意与制作
视频创意拍摄与制作
品牌体验
动态识别
品牌空间/企业办公空间
企业雇主品牌
企业对外沟通
企业对内沟通
我们的案例
品牌构建
合源医疗
United InnoMed is the global leader in novel device therapies and solutions for heart failure that has obtained financing for entrepreneurship. We are responsible for the company’s 0-1 corporate brand innovation, including Corporate Brand Strategy, Brand Visual Identity, and office (3,000 square meters) environmental wall design. As a result, we have tailored an international cutting-edge medical device corporate image for the client, laying a solid foundation for the future development of the company.
品牌构建
清洁的秘密
Delicate laundry cleanser client: Secret of Clean found MOSO to help them achieve Brand 0-1 creation. We helped the brand with Consumer Insights, Brand Strategy, Logo development, Product design, and Visual Identity development. The brand’s high-cold minimalist style breaks the general tonality of similar products on the market, making it stand out with a strong memorable style and competitive pricing.
Innovative Underwear for Maternity and Baby
As one of the key steps to enter the global market, we helped the brand Infansy’s transformed the traditional maternity and baby clothing business into a more interactive and compelling brand-driven category. We successfully upgraded brand guidelines that set up a solid foundation for its new product developments, branded portfolio, and new communication style guided by a more precise and focused brand positioning. This project has won the 2022 China Topdigital Innovation Award.
品牌博客
- The New Technology for Branding in 2023: Get Ahead of the CurveThe future of branding is changing rapidly, and business owners need to stay on top of these changes if they want to stay competitive. Here’s what you need to know about the future of branding, along with some examples of companies that are successfully employing these strategies today. What are consumers expecting from brands? 1.Continue reading “The New Technology for Branding in 2023: Get Ahead of the Curve“
- Why “Made in China 2025” is not a threat to the globe? MOSO’s perspective on new Chinese Brands for future marketsCritics and the truth of “Made in China 2025” The Chinese government has launched “Made in China 2025”, a state-led industrial strategy that seeks to make China dominant in global high-tech manufacturing. The program aims to use government subsidies, mobilize state-owned enterprises, and pursue intellectual property acquisition to catch up with—and then surpass—Western technological prowess inContinue reading “Why “Made in China 2025” is not a threat to the globe? MOSO’s perspective on new Chinese Brands for future markets“
- The MOSO way of working on Employer BrandingThrough years of relevant work, testing, and improvement, we know that if we follow these guidelines, it will bring our clients a powerful employer brand that we have always dreamed of and an employer that candidates and employees deeply wish for. When we assist clients with the Employer Branding (EB) process, everything we do willContinue reading “The MOSO way of working on Employer Branding“
联系我们
上海莫书品牌策划中心
上海太仓路58号3楼306
aria@mosobranding.com
手机: +86 19145499715
微信: AriaMOSO / 19145499715
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