PourJar Coffee Brand Innovation ｜ 咖啡初创品牌设计
Pourjar aims to provide the “crème of the corps” beverage to our dear customers, by building close relationship with the necessary stakeholders in the supply chain from the farmers, producers, dealers & exporters, brand builders, all the way to the retailers and the end consumers. We choose to work and establish relationship with stakeholders and from there we can understand their situation first hand, and we also can push for profit sharing being done as fairly as possible. A percentage of our profit goes to farmers family support program.
Innovative Underwear for Maternity and Baby｜ 创新母婴穿戴品牌策划
Infansy’s is a Shanghai based company that is transforming the traditional maternity and baby clothing business into a more interactive and compelling brand driven category. We helped create new branding and upgraded brand guidelines that set up the solid foundation for its new product developments, branded portfolio, and new communication style guided with a clearer and more focused brand positioning.
Maternity Center Brand Innovation｜全概念月子品牌
With a modern positioning of naturalism, simplicity, and customization, we were keen to help SimpleHeaven bring new concepts to the current maternity center market. From brand strategy to store experience, we conveyed the idea that every child as an individual is born unique and deserves equality and the best possible start in life.
‘Secret of Clean’ Brand Innovation ｜ 精致洗涤品牌策划
OpenCorp Brand Innovation ｜ ‘组知’品牌策划