Our Work

PourJar Coffee Brand Innovation | 精品咖啡初创品牌设计

Pourjar aims to provide the “crème of the corps” beverage to our dear customers, by building close relationships with the necessary stakeholders in the supply chain from the farmers, producers, dealers & exporters, brand builders, all the way to the retailers, and the end consumers. We choose to work and establish relationships with stakeholders and from there we can understand their situation firsthand, and we also can push for profit sharing to be done as fairly as possible. A percentage of our profit goes to farmers’ family support programs.


Innovative Underwear for Maternity and Baby| 创新母婴穿戴品牌升级

Infansy’s is a Shanghai-based company that is transforming the traditional maternity and baby clothing business into a more interactive and compelling brand-driven category. We helped create new branding and upgraded brand guidelines that set up the solid foundation for its new product developments, branded portfolio, and new communication style guided by a clearer and more focused brand positioning.


Maternity Center Brand Innovation|全概念月子品牌

With a modern positioning of naturalism, simplicity, and customization, we were keen to help SimpleHeaven bring new concepts to the current maternity center market. From brand strategy to store experience, we conveyed the idea that every child as an individual is born unique and deserves equality and the best possible start in life.


‘Secret of Clean’ Brand Innovation | 精致洗涤品牌构建

Delicate laundry cleanser client: Secret of Clean found MOSO to help them achieve Brand 0-1 creation. We helped the brand with Consumer Insights, Brand Strategy, Logo development, Product design, and Visual Identity development. The brand’s high-cold minimalist style breaks the general tonality of similar products on the market, making it stand out with a strong memorable style and competitive pricing.

OpenCorp is a start-up internet company aiming to build a transparent high-tech HR online platform. From naming to logo development, strategy to visual identity system, we successfully constructed the brand both verbally and visually to fulfill the founders’ vision.


OpenCorp Brand Innovation | ‘组知’品牌构建

OpenCorp is a start-up internet company aiming to build a transparent high-tech HR online platform. From naming to logo development, strategy to visual identity system, we successfully constructed the brand both verbally and visually to fulfill the founders’ vision.


Please get in touch with us for more case studies.

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